ESPN is reporting that Budweiser is in negotiations to sponsor Kasey Kahne and his red number 9 Dodge next year.
What does this mean for my beer drinking habits? I enjoy the King of Beers every now and again, but Coors Light is my number 1. (I have given up attempts to find a sub-premium brand that I like.) If my favorite driver is wheeling the Bud car I might have to drink the Fatweiser more often. (And increase my treadmill time.)
Budweiser used to have a policy that they did not use anyone under 30 to promote their products (at least in their commercials), but I guess that doesn't apply to race car drivers or maybe they've changed their minds.
It's been reported that Dale Jr. might be sponsored by Mountain Dew. Kasey used to have a Mountain Dew deal, and he'd have to drink one in the post race interviews. Sometimes he'd make a face like he really didn't like the Dew, but he had to get in his "chug points." He'll probably like an ice cold Bud a lot better.
Wednesday, July 11, 2007
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